CASE STUDY /
RETAIL SALES PROGRAM
We wanted a program that trains a salesforce to sell bigger, deeper and more, while motivating them to make product recommendations. While it wasn’t practical to staff retail outlets with brand advocates, it made perfect sense to incentivize store associates to become brand advocates independently through an online resource.
- Globally strengthen the relationship between retail sales professionals and the company brand
- Educate retail sales professionals about products in the marketplace so they can better sell a variety of products
- Foster an online community for retail sales professionals to become trained and rewarded, which invites and incorporates feedback for an optimal user experience