Using gamification as both a learning and engagement tool, Motivation Technologies created the gamified promotion. Participants accessed the promotion page via the program website, discovering an innovative soccer game simulation. Participants received up to five chances each game to answer a question and move the soccer ball down the field to take a shot at the goal. Scoring 80 percent or higher in each game earned the player credits. Motivation Technologies implemented a leaderboard to track the competitors by country and showcase the winners. The program awarded prizes daily, weekly and at promotion’s end to players ranking at the top of the leaderboard.